---
title: How Better Data Management and Advanced Analytics Provide Competitive Advantage
description: Through Eka's partnership with GlobalView, commodities companies can gain an integrated solution that includes advanced analytics and market data.
---

[Commodity Management Reimagined Blog](https://blog.eka1.com/blog)

# [How Better Data Management and Advanced Analytics Provide Competitive Advantage](https://blog.eka1.com/blog/how-better-data-management-and-advanced-analytics-provide-competitive-advantage)

 Written by [Marta Oddone](https://blog.eka1.com/blog/author/marta-oddone) | February 11, 2016 // 2:00 PM

Eka [recently announced a strategic partnership](https://www.ekaplus.com/eka-globalview-partnership) with GlobalView, a premier provider of enterprise-wide market data solutions for the commodity industries and the developer of MarketView®. Through this partnership, commodities companies can gain an integrated solution for managing commodities that includes advanced analytics and market data from the leading data provider.

*The following is a guest post by Senior Business Development Manager at GlobalView, [Bruce Colquhoun](http://blog.marketview.com/author/bruce-colquhoun).*

Organizations with large exposures to the energy and commodity markets are reeling under double digit price drops with many shedding assets and reducing costs. This, however, may hinder growth when the markets turn around.

This reaction is understandable given that, while these companies have limited control over broad market forces, they can dispose of assets under their control. However, while the reduction in overhead may help the balance sheet in the short term, the loss of these assets and the accompanying HR talent may hinder future growth when the markets eventually turn around.

## Cohesive data management

An alternative to cost cutting is improving revenue through better design. Multiple studies have shown that designing a more cohesive data strategy leads to increased revenue growth and greater competitive advantage. By creating greater data alignment between the front, middle, and back offices, decision makers at every level benefit from a single source of the truth upon which to trade, build risk assessments, or direct strategy. Simply put, organizations that make data, not applications, central to their enterprise architecture will emerge from these difficult times stronger and more profitable.

GlobalView’s MarketView solutions can provide the backbone to a more dynamic and resilient data management system. The MarketView Proprietary Data Hub creates an interconnected data ecosystem spanning all applications, processes, computing platforms, devices, and users. This enhances communication and collaboration and reduces confusion and risk. GlobalView helps organizations see possibilities, not simply data.

## **Better by design**

With Eka and GlobalView's integrated solution, you can:

- Manage data **on your own terms**: SaaS, cloud, or behind your firewalls
- View and analyze **proprietary and market data** via MarketView cloud in real-time
- Easily access via robust **web service APIs**
- Seamlessly **integrate with ETRM, CTRM**, ERP, BI tools, invoicing, or other downstream systems

Eka and GlobalView co-hosted a webinar "Commodity Risk and Analytics: Keys to Success" on Wednesday, February 17, 2016. [Click here to watch the recording](http://info.ekaplus.com/commodity-risk-and-analytics-eka-globalview-recorded-webinar), or view the presentation in the [SlideShare](http://www.slideshare.net/ekamarketing/commodity-risk-and-analytics-keys-to-success-webinar) below.

**[Commodity Risk and Analytics: Keys to Success Webinar](https://www.slideshare.net/ekamarketing/commodity-risk-and-analytics-keys-to-success-webinar)**  from **[Eka Software Solutions](https://www.slideshare.net/ekamarketing)**

[View full post](https://blog.eka1.com/blog/how-better-data-management-and-advanced-analytics-provide-competitive-advantage)

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